Strategic Lending Solutions in Southwestern Ontario’s Economic Hub
Assadi Private Capital is now actively funding private loans in London, Ontario and the surrounding region, including St. Thomas, Komoka, Ingersoll, and the greater Middlesex County area. We provide customized financing exclusively through licensed mortgage brokers and regulated financial professionals, offering short-term solutions for real estate and business transactions that fall outside conventional lending criteria.
We view London as a highly attractive lending environment, defined by economic balance, affordability, and long-term population growth. Whether you’re working on a time-sensitive refinance, a business-purpose loan, or a purchase that doesn’t fit the bank’s model, we are ready to lend in London and welcome new deal flow from the broker community.
Why We Lend in London
London is the largest city in Southwestern Ontario and serves as a regional hub for healthcare, education, government services, and light manufacturing. It has benefited in recent years from both internal migration (from the GTA) and international immigration, contributing to steady population growth and a maturing real estate market.
The city remains significantly more affordable than Toronto or Hamilton, and it offers a quality of life that continues to attract working professionals, young families, and retirees. From a lender’s perspective, this translates into strong property fundamentals, rational pricing, and a borrower base that often maintains meaningful equity or long-term attachment to their homes.
Public Sector Employment and Economic Stability
London is anchored by major public institutions that provide reliable employment across economic cycles. The city is home to Western University, Fanshawe College, and the London Health Sciences Centre, each of which is a top employer and economic driver. These institutions draw thousands of students, faculty, researchers, and healthcare professionals, and support a secondary network of residential landlords, service providers, and construction-related trades.
The City of London and other public sector employers, including regional offices for provincial ministries and government-funded agencies, add another layer of job security and income consistency. This public/private employment mix creates a stable base for mortgage servicing and is particularly appealing in uncertain macroeconomic conditions.
London’s Real Estate Profile
London’s housing market has experienced sustained appreciation, but prices remain well below those in larger metropolitan areas. Neighborhoods such as Byron, Masonville, Old South, and Oakridge offer attractive residential collateral, while infill development, duplex conversions, and modest-scale multi-unit investments are increasingly common.
For private lenders, this environment supports low-to-moderate loan-to-value ratios and dependable exit options. Borrowers are often long-term residents or newcomers establishing roots, either of which aligns well with the risk tolerance of short-term, secured private financing.
Business and Light Industry
Beyond healthcare and education, London maintains a strong light manufacturing and logistics sector. Its location along Highway 401 positions it advantageously between Toronto and Windsor, with direct access to U.S. border crossings.
The local economy includes food processing, automotive supply, warehousing, and tech services. Business owners in these sectors may seek capital to expand, restructure, or manage uneven cash flow, often outside the scope of traditional banking. These are borrowers we can serve, when introduced by regulated professionals.
What We Offer
Our lending range is $50,000 to $500,000 per transaction. We are open to larger commitments in the right context. Our product suite includes:
• 1st, 2nd, and (where permitted) 3rd position residential or commercial mortgages
• Short-term bridge loans and refinance capital
• Equity takeouts and debt restructuring
• Business-purpose secured loans and working capital
• Lines of credit, invoice factoring, and commission advances
• Equity participation in select development files
We do not rely on pooled investor capital. All underwriting is internal, and most deals can be approved and funded in days, not weeks.
Our Broker-Only Model
We do not market to borrowers or accept files directly from the public. We work strictly with licensed mortgage brokers and financial professionals across Canada. Our role is to support your ability to close, especially in situations where traditional lending channels are too slow, too rigid, or entirely unavailable.
We protect broker relationships, pay fair commissions, and maintain transparency throughout the transaction process. Our value lies in speed, structure, and sound judgment, not rate.
Let’s Work Together in London
If you’re working on a London-area file that requires fast, flexible private capital, secured or unsecured, we encourage you to contact us. We are ready to lend in Ontario’s most balanced mid-sized market and welcome your submissions.
Reach out via our online broker form or call our office to discuss next steps. Assadi Private Capital is open for business in London, and we look forward to funding your next deal.