Strategic guidance for industry professionals and aspiring private lenders in Canada
The Canadian private credit market is nuanced, fast-changing and increasingly regulated. Whether you are preparing to enter the lending space, navigating a complex mortgage file or advising a client with enforcement or recovery concerns, sound advice can significantly affect your outcomes financially, legally, and operationally.
Assadi Private Capital, through its founder Alexis Shahriar Assadi, offers private consulting services to professionals, investors and institutions seeking clarity, strategic direction, and real-world insight into private lending in Canada.
Alexis is the founder and Director of Assadi Private Capital, Inc., a self-funded private lending firm established in 2017. He has been a direct lender since 2013, overseeing every aspect of the lending lifecycle: from due diligence and structuring to funding, enforcement, and compliance. His consulting practice is rooted in this lived experience and offers independent guidance to clients operating in or adjacent to the Canadian credit market.
Who This Service Is For
Alexis offers consulting services to a range of professionals and organizations, including:
- Aspiring private lenders seeking to underwrite their first loans or build a long-term lending operation
- Mortgage brokers looking for guidance on structuring or presenting complex borrower files
- Trustees in bankruptcy and insolvency professionals involved in estate recovery, DIP lending, or private credit disputes
- Lawyers and litigators navigating mortgage enforcement, lender negotiations, or debt priority issues
- Family offices and private investors evaluating non-bank lending as an investment strategy
- Real estate developers and investors exploring the mechanics of asset-based credit
- Financial advisors and compliance officers seeking clarity on regulatory obligations in private lending
This is not a coaching service, group seminar, or pre-recorded course. Every engagement is customized and delivered directly by Alexis, based on the specific goals, concerns, and professional context of the client.
Why Experience Matters
In today’s market, guidance is easy to find, but rarely informed by real exposure to risk.
Traditional bankers operate within rigid institutional frameworks. Their decisions are filtered through underwriting manuals and governed by credit committees, far removed from the borrowers, properties, and consequences they assess. Their insights may be technically sound, but they are rarely operational.
Mortgage professionals and brokers play a vital role in deal origination but often lack visibility into what happens after the loan closes. They are not the ones negotiating with defaulting borrowers, managing appraisers under pressure, or navigating litigation in real time.
Even AI and data-driven credit tools cannot grasp the nuanced, human elements of this business: how a borrower might react under stress, how a developer may behave when margins are thin, or how subtle changes in legal instructions can affect a court’s decision.
Alexis brings a different kind of insight; one shaped not by observation, but by ownership. He funds his own transactions, enforces his own defaults, manages his own capital, and bears the outcome of every instruction given. His advice reflects not only what should be done, but what actually works.
A Network of Professionals Directed With Precision
Over the course of more than a decade in private lending, Alexis has worked extensively with appraisers, realtors, lawyers, developers, mortgage agents and insolvency professionals across Canada. He understands not only how these professionals function, but how to engage with them strategically, avoid common mistakes and extract the right information at the right time.
When working with appraisers, he knows which valuation assumptions to challenge. When instructing realtors, he’s clear on how to set expectations and protect lender interests. When hiring legal counsel, he knows what clauses matter and which procedural steps to prioritize. When evaluating a developer’s draw schedule or reviewing a trustee’s asset realization plan, he asks the questions that others often miss.
Defend Against the Risk of Non-Alignment
A little-known risk of private lending is that professionals hired for due diligence can be incentivized to fund the deal, rather than to protect the lender’s interests. The real estate industry is referral-based, so licensed professionals can feel pressured to produce “positive news” in order to close the deal. Additionally, lawyers and brokers risk non-payment if the loan does not fund.
For example, Alexis has seen mortgage brokers dictate to real estate appraisers the minimum value of a property. This eliminates independent advice and places the lender at risk.
Alexis knows how to hire the right professionals, what to delegate, what to question and what to document
This operational fluency is rare. It ensures that your professionals are not just engaged, but properly directed. It also helps you avoid the inefficiencies, oversights, and misunderstandings that can derail a file long after the initial underwriting is complete.
Clients benefit not only from Alexis’s strategic thinking, but from his granular knowledge of how to coordinate and manage professionals across the lending lifecycle from origination to enforcement.
About Alexis Shahriar Assadi
Alexis has operated as a private lender for over a decade. Unlike many industry professionals who serve in advisory, brokerage, or intermediary roles, Alexis deploys his own capital, takes on risk directly and manages every aspect of loan origination, structuring and enforcement.
He is experienced with:
- First and second-position mortgages
- Personal and business loans (secured and unsecured)
- Debt enforcement and recovery, including litigation and settlement
- Regulatory compliance in a non-institutional setting
His lending platform, Assadi Private Capital, Inc., is independently owned and not backed by institutional investors. That independence gives Alexis the freedom to think, advise, and act without conflict or external constraint.
He has contributed written submissions to federal and provincial regulatory consultations, offering practical perspectives on anti-money laundering rules, interest rate disclosure frameworks, and the structure of the Canadian mortgage industry. His insights are informed by the day-to-day realities of lending, not theory, not policy alone, and not delegated experience.
Alexis previously served on the Mortgage Roundtable at the Canadian Lenders Association.
Consulting Services Offered
Each consultation is customized, confidential, and grounded in practical considerations. Common topics include:
- Structuring private mortgages and asset-based loans
- Evaluating borrower risk in non-prime credit files
- Understanding how to enforce or settle defaulted loans
- Reviewing investor or co-lending arrangements
- Analyzing the viability of a lending business model
- Identifying legal, operational, or regulatory exposure in a deal
- Advising on how private lenders approach foreclosure or negotiation
- Determining if a prospective lending opportunity is structurally sound
Engagement Options and Fees
To accommodate varying levels of complexity and need, Alexis offers several engagement tiers. These are not packaged templates or general advice sessions, they are personalized interactions built around your unique situation.
| Service | Details |
| Initial Consultation $250 (30 minutes) | Ideal for first-time clients, focused questions, or time-sensitive issues. • One-on-one session via video or phone. • Suitable for scoping a project, addressing a specific concern, or testing the fit. • Includes optional follow-up summary email with key takeaways. One-time offer for new clients only |
| Standard Consultation $500 (1 hour) | Comprehensive discussion of a deal, structure, or strategic challenge. • Full-length session via video or phone. • Can cover multiple topics or review of documents. • Follow-up notes or brief written summaries available upon request. |
| Document Review & Strategic Analysis $900 | In-depth review of a document or file with written comments. • Includes one-hour document review and written findings. • Optional 30-minute follow-up consultation included. Examples: commitment letter review, foreclosure analysis, deal structuring |
| Three-Session Strategy Package $1,250 (3–4 hours total) | Designed for aspiring lenders or professionals launching lending operations. • Three 60-minute sessions (video or phone). • Up to 1 hour of offline support (email or light document review). • Strategic roadmap tailored to your goals. • Priority scheduling included |
| Ongoing Consulting $2,000/month | Up to 5 hours of consultation per month. • Includes regular calls, ongoing document input, and case-by-case strategy. • Suitable for brokerages, trustees, or investors managing multiple files. • Month-to-month commitment; cancel anytime |
How This Differs from Other Services
Private lending consulting services are rare in Canada. Alexis
- Independent consulting: Alexis does not receive commissions, trailers, or referral fees from any party.
- Confidential and conflict-free: You are not dealing with a brokerage, a lender seeking your business, or a marketing-driven coach.
- Lived experience: Alexis lends his own capital, enforces his own defaults, and manages his own risk. His perspective is not theoretical, it is operational.
- Non-institutional perspective: The consulting approach reflects how lending actually works at the deal level, not just how it’s supposed to work on paper.
- Professional orchestration: Alexis understands how to instruct appraisers, lawyers, and trustees, not just hire them. This level of control ensures that professional input enhances, rather than derails, your outcome.
Confidentiality and Ethical Standards
All consulting engagements are treated with strict confidentiality. Client names, deal information, and internal questions are never shared or disclosed. NDAs are available upon request. Alexis does not provide legal or accounting advice but may refer clients to trusted professionals when appropriate.
Frequently Asked Questions
Do you help people who want to become private lenders in Canada?
Yes. Many of Alexis’ clients are individuals or investors looking to enter the private lending space. Consultations can cover how to structure deals, assess borrowers, manage compliance, and build a lending practice sustainably.
Can you review a mortgage deal or second mortgage file before I fund it?
Absolutely. Alexis provides detailed review and analysis of proposed mortgage commitments, borrower packages, legal documents, and credit structures. He highlights risks, blind spots, and improvements before you commit capital.
Do you consult on enforcing a defaulted loan or collecting from a borrower?
Yes. Alexis consults for lenders on how to navigate defaults, workouts, and enforcement scenarios. While he does not provide legal advice, he can help you understand your practical options, timing considerations, and how to direct your legal counsel effectively.
Can you help trustees or insolvency professionals evaluate private lending files?
Yes. Alexis works with insolvency professionals to assess DIP lending, estate-held mortgages, and private loan recoveries. He can help clarify asset value, enforcement prospects, and borrower behaviour under stress.
Do you advise mortgage brokers or brokerages looking to expand into private lending?
Yes. Alexis regularly consults with brokers who want to safely and compliantly integrate private lending into their practice. Topics often include structuring, risk disclosure, pricing, investor relations, and process design.
Do you provide legal or accounting services?
No. Alexis does not offer legal or accounting services. However, he frequently works alongside professionals in those fields and can help you better instruct and coordinate with your lawyers, accountants, or trustees.
Can you help me start a private lending company?
Yes. Alexis has consulted with individuals and entities looking to build small lending operations. These engagements often include multi-session strategy, structural advice, compliance considerations, and business planning.
What is your approach to confidentiality?
All engagements are strictly confidential. No information is shared without written permission. NDAs are available upon request, and no third-party data is collected or sold.
Do you only work with clients in Canada?
Most of Alexis’ consulting work is with clients operating in Canada or working with Canadian borrowers, law firms, or brokerages. However, he may consider international clients with a direct interest in Canadian private credit markets. Alexis has experience lending in Ontario, British Columbia, Alberta, Manitoba and Newfoundland.
Do you consult on how to raise money for lending?
Alexis can discuss general considerations and risks involved in capital raising for private lending. However, he does not act as a broker, solicitor, or introducer, and cannot advise on securities law compliance. Clients should always seek independent legal advice on fundraising.
Do you offer ongoing consulting or just one-off calls?
Both. Clients can book a single session, a multi-call package, or retain Alexis on a monthly basis for ongoing support and strategic input.
What kinds of professionals do you typically work with?
Clients include private lenders, mortgage brokers, insolvency trustees, family offices, real estate investors, and lawyers. Alexis also occasionally advises fintech startups, credit investors, and compliance officers.
Final Word
Private lending is not a formulaic business. It demands technical skill, judgment, negotiation strength, and a clear view of risk, none of which can be fully taught in a course, delegated to software, or outsourced to a third-party intermediary.
Whether you’re launching a lending business, navigating an unfamiliar file, or advising a client on enforcement or credit risk, lived experience matters. And that experience is what Alexis brings.
If you’re ready to make informed, confident decisions in private credit, Alexis Shahriar Assadi is available to assist.